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Research papers

The development of a non-telephone peoplemeter for third world environments

While most countries entering the peoplemeter era are First World countries with near universal telephone ownership, this is not always the case. Even where telephone ownership is high, a portion of the TV universe may be overlooked because of the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Bryan W. Butler
June 15, 1992
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Citation

Butler, B. W. (1992a, June 15). The development of a non-telephone peoplemeter for third world environments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-a-non-telephone-peoplemeter-for-third-world-environments